Improve the Way Your Site Appears In Search Engines


Here you'll find more tried and tested tips on Search Engine Optimization. But before you apply them, make sure you've implemented the advice of the previous page on the core qualities that will help your site appear in results.

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How to check your site's presence in search engines.

Many of us will simply type the name of our site or the name of our company into Google and if we come out (first) in the list, we are satisfied ... But you don't want to stop there, if your name is original enough this is just normal.
If potential clients don't know your name yet, they'll be looking for what you offer.

► Here's a guide on how to check your presence on search engines:


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How to register your site manually to directories and search engines ?

Please note : It is better to have links from quality sites pointing at yours, and waiting for Google, yahoo and Bing to discover your site that way.

If it's also acceptable to signal your presence manually to search engines, it is often vital to be present in certain directories which are very interesting for your activity.

► Here's a page about submitting your site manually to search engines and directories

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Your website's Titles are very important.

Your page and block titles appear in different colors, fonts or sizes and help give definition and organization to your content. They are also "read" by search engines, so use your keywords and keyword phrases in these titles. But, do it as naturally as possible, and don't be too repetitive.
But actually what and where are these so important Titles ?

► Check out our page on how to write the different titles of your website


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Create complementary pages.

Create a facebook page, a blog, use Twitter... All these places can help you offer more to your readers, and gain new ones via the links that you can send from these pages to your website. These links can be seen by search engines and will add value to your site.

► Check out how to use social networks in our guide to promoting your site

Click the < key > on each page
Click the < key > on each page


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What are Meta tags ?

You might have heard about meta tags or meta data. Many website builders will sell you "search engine optimization" by just allowing you to edit these. 

If you are serious about your website, understand that search engines will judge your site mainly on the quality of your content and its organisation. Meta tags are less important than links from others quality sites to yours for example. Meta tags only won't help a poor site.


However, Meta tags have their importance in helping readers and search engines.

SimDif, in Starter as well as Pro sites, allows you to edit 4 different meta tags that can be used to help readers and search engines understand your site a bit better.

► Here's our guide on how to complete the meta tags in your website.

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How do I change the way my site appears in search engines?

The "title" and "description" meta tags display when your site appears in search engine results. This is what your future client is going to click on.

some meta tags will show in search results
some meta tags will show in search results

The "title" meta tag.

This tag appears at the top of your window in the tab. It also appears as the first line of your site's result on a search engine results page. (It should be no more than 70 characters long.)


The "description" meta tag.

This tag doesn't appear anywhere on your site, but it appears in search results, just under the "title" and under your page's name. ( The highlighted words are the users search terms. )
► Here's our guide on how to complete the meta tags in your website.

Remember, these tags may be the first impression a potential client ever gets of your company and website. They should be short, sweet and accurate.



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What are Keywords?

They come from your reader, not from you.
They are the words and expressions that are used by your clients or potential visitors.
They are used spontaneously in both real life and when people search on Google. They can vary with location, because your clients form their questions differently.
They are the words and phrases people use to find things on the web. If you can mirror the language of your intended readers, you'll get more visitors.


Don't forget that there are now billions of sites on the web. If you try to use (compete for) phrases that bigger, older sites are using you may not succeed. Try to find the phrases that fit with your niche, the things that separate you from the others.
► Learn how to define your Keywords for your own site